University of Florida | GatorWell Health Promotion Services - Health Communication

Health Communication


In an effort to make the most positive impact on student health and academic success, GatorWell is proud to offer students ongoing health communication messages using many information channels across campus.

GatorWell Health Communication Program

According to the Centers for Disease Control and Prevention, Health Communication is, “the study and use of communication strategies to inform and influence individual and community decisions that enhance health.” With this in mind, GatorWell’s Health Communication Program uses data and theory driven best practices in health promotion and health communication, such as health communication campaigns and social marketing campaigns, to educate and raise awareness of health enhancing decisions and behaviors in individual students and the campus community as a whole. This data-driven best-practice approach allows us to create campaigns using University of Florida student data and feedback that are relevant to our specific student population.  

Based on the unique health needs of UF students, GatorWell developed a Weekly Health Message Campaign that is displayed across campus throughout the year and is grouped by semester into distinct theme blocks. For each theme block, health communication messages were developed using student participation and feedback to ensure the message content and designs are relevant to and resonate with the students we aim to reach. Please explore the current GatorWell Health Communication Campaign below.

In addition to the weekly health message communication campaign, GatorWell has also developed topic-specific health communication campaigns. From reducing mental health stigma to teaching students how to be active bystanders and intervene to prevent sexual assault, GatorWell's health communication campaigns encourage healthy behaviors across many topics. 

If you would like to learn more about this program or obtain permission to use any of the designs on the UF campus, please contact Sara Martin

****Disclaimer for External Institutions****

GatorWell’s Health Communication campaigns are created using evidence based theories and models in the field of Health Promotion.  This data-driven best-practice approach allows us to create campaigns using University of Florida student data and feedback that are relevant to our specific student population.  As a result, these campaigns are tailored to the University of Florida student population and are not generalizable to other populations and should not be used by other institutions.  If you are looking to create your own campaigns, we recommend the Centers for Disease Control and Prevention’s “Gateway to Health Communication and Social Marketing Practice” website and the National Cancer Institute’s “Making Health Communication Programs Work” (also know as the “Pink Book”).  Both are wonderful resources for campaign development.  We are also happy to consult with other institutions upon request.  To set up a phone consultation, please email GatorWell.

The theme of the first three fall designs is managing the transition into college and building skills that help with that transition.  The theme for the rest of the fall designs is managing your personal health.


Fall Design Fall Design Fall Design Fall Design Fall Design Fall Design Fall Design Fall Design Fall Design Fall Design

The theme of the spring designs is health advocacy.  This designs encourage students to advocate for the health of their friends, peers, and campus community.


Spring Design Spring Design Spring Design Spring Design Spring Design Spring Design Spring Design Spring Design

The theme of the summer B designs is the freshman transition from high school to college.  These designs were created using feedback collected by surveys completed by UF freshmen.


Summer Design Summer Design Summer Design

'When I Drink Too Much' Campaign

At GatorWell, we try to create awareness around numerous facets of alcohol and drug use. In the past, we have had campaigns such as “Less is More,” “Another Night Wasted,” and “When I Drink Too Much…” to highlight better decision making around alcohol use, as well as promotion of our Medical Amnesty Policy (MAP). Below are current health communication campaign images from our When I Drink Too Much campaign! New campaigns are in the works, so check the website or the GatorWell office for news and updates!


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UFlourish Campaign

UF is a place where every Gator should feel like they can flourish. That’s why the Counseling and Wellness Center, in conjunction with GatorWell, has embarked on a three year SAMHSA grant-funded social marketing campaign to help every Gator find their balance. The campaign aims to help students explore new ways of dealing with the stress of college life and empowers Gators to seek help when they need it. We also know how strong the Gator community is, and that’s why the campaign also seeks to empower students to encourage fellow Gators who are feeling burnt out or overwhelmed to seek help as well.

Check out the full UFlourish Campaign!


Helmet Safety Campaign

Although helmets have been shown to decrease risk of injury when properly used, several studies at the University of Florida show that UF students do not (consistently) wear a helmet when riding bikes, motorcycles, scooters, or mopeds. This health communication campaign aims to increase consistent and correct helmet use among UF students that use bicycles, scooters, and motorcycles by:

  • Decreasing social stigma (increase acceptance) of helmet use among UF students.
  • Increasing the value of helmet use over comfort and appearance.

Video: Nothing Is Gonna Happen


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See it. Chomp it. Change the Game.

At UF we have a community of care for each other. As part of that, GatorWell encourages safe student intervention to prevent sexual violence. You may not be directly involved in an interaction, but when you witness concerning behavior that leads you to suspect a sexual assault might occur, by doing nothing, you are saying that behavior is okay with you. We’ve created this set of Sexual Violence Bystander Tips to give students ideas about how to intervene to prevent a sexual assault. So if you See It, Chomp It. When you do, you Change the Game, to make our culture respectful, safe, and equitable, so that all students are free to focus on learning.


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Follow the Playbook

Our newest campaign from GatorWell, “Follow the Playbook,” highlights safety tips surrounding tailgating and football season, particularly when it involves drinking. Along with safety tips around alcohol consumption and planning out your day, there is also a focus on good sportsmanship, sun safety, and game day procedures. The safer you are in The Swamp, the more fun you’ll have rooting for the Gators!


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Sleep. Dream. Thrive.

Sleep is critical for a student’s academic success and wellness. Obtaining enough sleep is essential for being your best physically, emotionally, academically, and socially; a lack of sleep affects your immune system, mood, and memory retention. According to the National Sleep Foundation, we need 7-10 hours of sleep each night to perform at our optimal levels. Despite this, sleep is typically the first to get reduced when our schedules become busy. 

Learn More at the Sleep. Dream. Thrive. information page!


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Sexual Consent...

You can’t have sex without consent, because without consent there is only sexual assault. This health communication campaign will show you how to navigate the sometimes nuanced situations that require consent. This campaign rolls out in three phases:

Phase 1: What is Sexual Consent?
Phase 2: How does it affect me and my partner?
Phase 3: How do I get consent?

Learn more at the Sexual Consent Campaign information page!  


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